A course for business, sales and marketing students, from BTS to Master's, connecting the fundamentals of strategy to business reality and building their ability to analyse, decide and act.
Audience
Business, sales and marketing students, from BTS to Master's level.
Learning objectives
- Connect strategy fundamentals to business reality
- Analyse a market and a positioning
- Decide and prioritise sales actions
- Steer sales action with indicators
Programme
- 01
Analysing the market
Customers, competition, environment: the analysis tools.
- 02
Building a strategy
Positioning, targets and value proposition.
- 03
Turning it into sales action
From strategy to an operational action plan.
- 04
Steering performance
Indicators, tracking and adjustments based on real cases.
Other training courses
Tailored proposal
Would you like to organise a training session or receive a proposal tailored to your needs?
A first, no-commitment conversation to understand your situation and identify the most suitable level of support: consulting engagement or training.